Launching a new product can be daunting. You have invested time and energy to bring the product to life, and now it is time to reap the benefits.
But consumers are cautious and demanding. They want to know that a product will meet their needs and is worth their money. Any advertising needs to speak to this emotional side of the consumer.
Influencer marketing is a very effective way to help consumers form that connection. Read on to learn why influencers can be as valuable as a word-of-mouth review.
How Does Influencer Marketing Boost a Product?
In the past, traditional marketing involved paid celebrities as spokespeople. Influences, on the other hand, have built a unique trust with their followers. They are content creators and engage directly with their audiences.
When an influencer recommends a product, their followers pay attention. The followers assume that the influencer believes in the product they are promoting. It is less about selling a product and more about projecting a lifestyle.
If your digital marketing strategy for a new product will include influencers, it is important to think about the best target audience. Different influencer marketing platforms can help you find the right influencer for a partnership. By comparing features, you can find the right platform.
Let’s take a look at why you might choose influencers from one social media site over another.
YouTube stars often have a massive number of views and comments. Four in 10 millennial subscribers say that YouTube creators understand them better than their friends.
Some YouTube influencers are known specifically for their insightful product reviews. They become “experts” in a particular category, and their followers turn to them for information.
As a rapidly growing platform that everyone is talking about, it is hard to ignore TikTok. A growing number of Gen Z consumers spend their time on TikTok, so it is an audience worth reaching.
Brands find it hard to build their own content on TikTok because of the short format of videos. Influencers know how to be creative and create unique content for their followers.
Instagram is a highly engaging platform, and the most preferred for influencer marketing. Audiences follow Instagrammers because they connect with a particular lifestyle. This makes Instagram a natural fit for influencers, who can sell a product in a very natural way.
Instagram influencers have very strong and loyal relationships with their followers. They are often sharing photos of many aspects of their lives, so followers feel like they “know” the Instagrammer personally.
Deciding on an Influencer Marketing Strategy
Using an influencer is about finding the right person to represent your brand. The influencer should be able to convey a message that will resonate with your potential consumers. The influencer should also have the right type of followers to be a good target audience.
Be sure to brush up on FTC regulations regarding influencer marketing. Rules require influencers to disclose that content is sponsored.