10 Genius Email Marketing Strategies for You to Admire (and Swipe!)

Every company has an email strategy. Customers have their inboxes flooded by the hours with content to read. How can you make sure that your content doesn’t end up being ignored – or worse, hit with an “unsubscribe”? Announcements and newsletters are one thing. Coming up with creative ways to catch your readers’ attention isContinue reading “10 Genius Email Marketing Strategies for You to Admire (and Swipe!)”

The Financial Effect of Default Accounts on Businesses

At some point, your business will likely have customers that fail to pay. This can happen for many reasons, from lost invoices to their own unexpected expenses. Whatever the reason, these outstanding accounts can have a negative impact on your business. Non-paying customers can be a tricky thing to address. On the one hand, youContinue reading “The Financial Effect of Default Accounts on Businesses”

Does My Homeowners Insurance Cover Me if I Work From Home?

If you found yourself suddenly working from home during 2020, you were among many. By April, 51% of the U.S. workforce was working remotely due to the COVID-19 pandemic. For many, this was their first time working somewhere other than the office. Companies and employees had to adapt quickly when switching to a work fromContinue reading “Does My Homeowners Insurance Cover Me if I Work From Home?”

The Small Business Impact of the Consolidated Appropriations Act

As the 2020 year wrapped up, many small businesses were still reeling from the impacts of the COVID-19 pandemic. Between limitations on capacity due to health and social distancing measures, small businesses still faced challenges with decreased revenues and limited operations. A survey conducted among small businesses in July of 2020 found that 43% hadContinue reading “The Small Business Impact of the Consolidated Appropriations Act”

Could Success Be Hurting Your Small Business?

As a small business, is there such a thing as “too much” success? After all, your goal is to grow, so it seems counter-intuitive that you could have so much success that your business suffers. But in reality, this can happen. If you are not able to adapt quickly to growth, your business could endContinue reading “Could Success Be Hurting Your Small Business?”