B2B Lead Generation: How Networking Builds Profit for Everyone

The B2B sales process is the “long haul” with the end goal of acquiring a new customer. It requires being able to answer the question: “What drives customers to buy?” Effective B2B lead generation can fill your sales pipeline with prospects poised to hear your message at the right time. Finding that key moment involvesContinue reading “B2B Lead Generation: How Networking Builds Profit for Everyone”

What Is Customer Experience and Why It’s So Important in 2020

2020 has fundamentally changed the way that we interact. We have needed to rethink the way that we work, including customer experience strategy. Now more than ever, you need to meet your customers where they are. You might be wondering, “What is customer experience? And how can I improve it?” Let’s look at different aspects of customerContinue reading “What Is Customer Experience and Why It’s So Important in 2020”