The Acquisition Life Cycle: Four Challenges You Face Every Day

In the B2B world, customers are more than just the initial sale. The relationship will be long-term and also rely on ongoing customer engagement and support. Strong ties with your existing customers will strengthen your sales pipeline by providing upsell and referral opportunities. The acquisition life cycle takes a view of the customer relationship asContinue reading “The Acquisition Life Cycle: Four Challenges You Face Every Day”

How to Strategically Use Promotions to Increase Conversions

Consumers are increasingly turning to an online shopping experience. Currently, there are more than 227 million people who shop online in the United States, and that number is only growing. We are a nation of savvy shoppers. At the same time, the reasons that people shop online vary. Some like the convenience, while others want to avoidContinue reading “How to Strategically Use Promotions to Increase Conversions”