B2B Funding: An Alternative to Bank Financing

Getting a small business loan may seem simple enough. You may envision going to a local bank or credit union and filling out an application. The lender will review your credit and your business information, and you’ll hear back about the loan, right? In reality, four in five businesses are denied financing from banks. ThoseContinue reading “B2B Funding: An Alternative to Bank Financing”

The Acquisition Life Cycle: Four Challenges You Face Every Day

In the B2B world, customers are more than just the initial sale. The relationship will be long-term and also rely on ongoing customer engagement and support. Strong ties with your existing customers will strengthen your sales pipeline by providing upsell and referral opportunities. The acquisition life cycle takes a view of the customer relationship asContinue reading “The Acquisition Life Cycle: Four Challenges You Face Every Day”

5 B2B Sales Cycle Challenges to Overcome

The B2B sales cycle is tougher and more competitive than ever. Potential buyers can gather information and do research online before you even know they exist. It has become harder to reach your leads and offer them your business presentation, value proposition, and pricing information. B2B sales and marketing are often about finding the rightContinue reading “5 B2B Sales Cycle Challenges to Overcome”

The Complete B2B Web Analytics Implementation Guide

You may have planned a robust digital marketing strategy across multiple channels. Between paid ads, social media, email campaigns, and content marketing, you are checking every box on the list. But how effective is your strategy? Which channel is producing the most valuable leads? This is where B2B web analytics comes into play. Without knowingContinue reading “The Complete B2B Web Analytics Implementation Guide”

B2B Lead Generation: How Networking Builds Profit for Everyone

The B2B sales process is the “long haul” with the end goal of acquiring a new customer. It requires being able to answer the question: “What drives customers to buy?” Effective B2B lead generation can fill your sales pipeline with prospects poised to hear your message at the right time. Finding that key moment involvesContinue reading “B2B Lead Generation: How Networking Builds Profit for Everyone”