How to Build Your Sales Enablement Strategy

New year, new sales goals. As you look at your sales results from last year, you will want to evaluate your successes, as well as your shortcomings. Any areas that need to be strengthened, you should build into your sales enablement strategy. Now more than ever, the sales process requires sales reps to have aContinue reading “How to Build Your Sales Enablement Strategy”

How Strategic Content Marketing Can Lead to Valuable Inbound Leads

If you have a solid product or service, you are probably wondering how to get your company in front of more potential customers. Many traditional marketing tactics such as print ads, radio spots, and cold calls have been around for a long time. But in today’s world, they are no longer effective. The shift hasContinue reading “How Strategic Content Marketing Can Lead to Valuable Inbound Leads”

The Acquisition Life Cycle: Four Challenges You Face Every Day

In the B2B world, customers are more than just the initial sale. The relationship will be long-term and also rely on ongoing customer engagement and support. Strong ties with your existing customers will strengthen your sales pipeline by providing upsell and referral opportunities. The acquisition life cycle takes a view of the customer relationship asContinue reading “The Acquisition Life Cycle: Four Challenges You Face Every Day”

5 B2B Sales Cycle Challenges to Overcome

The B2B sales cycle is tougher and more competitive than ever. Potential buyers can gather information and do research online before you even know they exist. It has become harder to reach your leads and offer them your business presentation, value proposition, and pricing information. B2B sales and marketing are often about finding the rightContinue reading “5 B2B Sales Cycle Challenges to Overcome”